Roofing · Franklin, TN
+184 inbound calls a month, two crews to five
A two-crew roofing company went from relying on referrals to a booked schedule through storm season.
- One contractor per trade, per market
- Leads never resold
- Calls routed to you instantly
- Reported to revenue
- Nashville & Middle TN
Representative Example
The Situation
The owner had a strong reputation and a thin pipeline. Referrals filled the spring, then slowed. National lead sites sent shared leads that came with three competing trucks, and the company could not hire a third crew without a predictable flow of work.
This case study is a representative example of the kind of program and results the Search Local network is built to deliver. Business details are described rather than named, and results vary by trade, market and starting point.
The Results
What Changed for This Contractor
The Program
How We Got There, Phase by Phase
Market audit and territory lock
We audited who ranked for replacement and storm searches in Franklin and the surrounding towns, confirmed the territory was open, and rebuilt the company website around replacement jobs.
City and neighborhood pages
Dedicated pages for Franklin, Brentwood, Nolensville and Spring Hill went live, backed by neighborhood-level content and a refreshed Google Business Profile.
Authority network
Supporting local sites and directories began pointing to the roofing company, and call tracking showed which pages produced calls.
Scale
With steady calls, the owner added crews and used the data to concentrate on the neighborhoods and job types that paid best.
“We stopped being one of four trucks in the driveway. The phone rings with people who already picked us.”
What Made the Difference
Three Lessons
Replacement-first content beat chasing every repair
Neighborhood pages produced the best-qualified calls
Call tracking showed where to invest next
What the program used
- Local SEO
- City pages
- Google Business Profile
- Call tracking
Your Turn
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Representative examplePlumbing · Nashville, TN$1.9M in attributed revenue over 24 monthsA plumbing company tracked every call from first ring to closed invoice and could finally see what its marketing was worth.$1.9M in attributed revenue, tracked to closed invoicesRead the case study 
Representative exampleKitchen Remodeling · Brentwood, TNFrom 4 to 21 booked consultations a monthA design-build remodeler replaced expensive shared leads with homeowners who wanted to book a consultation.21 booked consultations per month, up from 4Read the case study Check Your Territory
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- One business per trade, per market. Availability changes weekly.
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Search Local Nashville builds and operates a local lead generation network for home service businesses across Nashville and Middle Tennessee. One contractor per trade, per market.
- Nashville & Middle Tennessee
Company
Trades
More Trades
- Garage Doors
- Pest Control
- Pressure Washing
- House Cleaning
- Junk Removal
- Pool Builders
- Solar
- Insulation
- Drywall
- Cabinets & Countertops
- Handyman
- Home Security
- Appliance Repair
- Water, Fire & Mold Restoration
- Chimney & Fireplace
- Sunrooms & Additions
- Outdoor Lighting
- Paving & Asphalt
- General Contractors
- Garage Floor Coatings