Plumbing · Nashville, TN
$1.9M in attributed revenue over 24 months
A plumbing company tracked every call from first ring to closed invoice and could finally see what its marketing was worth.
- One contractor per trade, per market
- Leads never resold
- Calls routed to you instantly
- Reported to revenue
- Nashville & Middle TN
Representative Example
The Situation
Marketing spend had no clear return. The owner could not say which lead sources produced revenue and which only produced calls, so every budget decision was a guess.
This case study is a representative example of the kind of program and results the Search Local network is built to deliver. Business details are described rather than named, and results vary by trade, market and starting point.
The Results
What Changed for This Contractor
The Program
How We Got There, Phase by Phase
Tracking foundation
Call tracking, form tracking and a simple revenue-attribution sheet were put in place so every lead could be followed to the invoice.
Emergency and planned work
We built pages for emergency plumbing and for the higher-ticket jobs, water heaters, sewer lines and repipes.
Neighborhood coverage
Neighborhood pages in older Nashville areas captured the homes most likely to need major plumbing work.
Optimization
Revenue data showed which pages and job types were most profitable, and the network shifted weight toward them.
“For the first time I know what every marketing dollar does. That changed how I run the whole business.”
What Made the Difference
Three Lessons
Attribution made every later decision easier
High-ticket jobs deserved their own pages
Older neighborhoods were the best market
What the program used
- Call tracking
- Neighborhood pages
- Local SEO
- Reporting
Your Turn
Run the Numbers for Your Business
Enter your own job value and close rate to see what a lead is worth to you.
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Representative exampleKitchen Remodeling · Brentwood, TNFrom 4 to 21 booked consultations a monthA design-build remodeler replaced expensive shared leads with homeowners who wanted to book a consultation.21 booked consultations per month, up from 4Read the case study Check Your Territory
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Search Local Nashville builds and operates a local lead generation network for home service businesses across Nashville and Middle Tennessee. One contractor per trade, per market.
- Nashville & Middle Tennessee
Company
Trades
More Trades
- Garage Doors
- Pest Control
- Pressure Washing
- House Cleaning
- Junk Removal
- Pool Builders
- Solar
- Insulation
- Drywall
- Cabinets & Countertops
- Handyman
- Home Security
- Appliance Repair
- Water, Fire & Mold Restoration
- Chimney & Fireplace
- Sunrooms & Additions
- Outdoor Lighting
- Paving & Asphalt
- General Contractors
- Garage Floor Coatings