Landscaping · Murfreesboro, TN
Booked through June by February
A landscape design-build firm filled its spring calendar before the season started.
- One contractor per trade, per market
- Leads never resold
- Calls routed to you instantly
- Reported to revenue
- Nashville & Middle TN
Representative Example
The Situation
Seasonal work meant a feast-and-famine cycle. The firm could not hire or plan because spring bookings only arrived when the weather turned.
This case study is a representative example of the kind of program and results the Search Local network is built to deliver. Business details are described rather than named, and results vary by trade, market and starting point.
The Results
What Changed for This Contractor
The Program
How We Got There, Phase by Phase
Season plan
We mapped the planning window, when homeowners begin researching, and set a launch schedule ahead of it.
Design-build pages
Pages for installs, hardscapes and outdoor living targeted high-ticket projects instead of mowing.
Subdivision coverage
New-construction neighborhoods got their own pages and content, where installs are most common.
Winter booking
A winter content push brought in consultations months before the season began.
“I can plan the year now. Winter used to be the scary season; now it’s when the spring work gets booked.”
What Made the Difference
Three Lessons
Visibility before the season mattered more than during it
Install-focused content raised project size
New subdivisions were the best neighborhoods
What the program used
- Local SEO
- City pages
- Seasonal content
Your Turn
Run the Numbers for Your Business
Enter your own job value and close rate to see what a lead is worth to you.
More Stories
Other Case Studies
Representative exampleRoofing · Franklin, TN+184 inbound calls a month, two crews to fiveA two-crew roofing company went from relying on referrals to a booked schedule through storm season.+184 more inbound calls per month versus the first monthRead the case study 
Representative exampleHVAC · Nashville, TN4.1x the estimate requestsAn HVAC company expanded into Rutherford County and now outranks three national lead brokers for the searches that matter.4.1x growth in monthly estimate requestsRead the case study 
Representative examplePlumbing · Nashville, TN$1.9M in attributed revenue over 24 monthsA plumbing company tracked every call from first ring to closed invoice and could finally see what its marketing was worth.$1.9M in attributed revenue, tracked to closed invoicesRead the case study Check Your Territory
Want Results Like These in Murfreesboro?
Tell us your trade and cities. We will tell you on the first call if your market is open.
- One business per trade, per market. Availability changes weekly.
- We reply within one business day.
Check Your Territory
Search Local Nashville builds and operates a local lead generation network for home service businesses across Nashville and Middle Tennessee. One contractor per trade, per market.
- Nashville & Middle Tennessee
Company
Trades
More Trades
- Garage Doors
- Pest Control
- Pressure Washing
- House Cleaning
- Junk Removal
- Pool Builders
- Solar
- Insulation
- Drywall
- Cabinets & Countertops
- Handyman
- Home Security
- Appliance Repair
- Water, Fire & Mold Restoration
- Chimney & Fireplace
- Sunrooms & Additions
- Outdoor Lighting
- Paving & Asphalt
- General Contractors
- Garage Floor Coatings